000			01722nam a2200205 4500
001			388823
090			_a388823
100			_a20091207d1957 y0pory50 ba
101			_aeng
200			_aThe television commercial _ehow to create and produce effective TV advertising _fHarry Wayne McMahan
210			_aNew York _cHastings House _dcop. 1957
215			_a223 p. _cil. _d25 cm
225			_aCommunication Arts Books
330			_aChapter 1 – Television as a selling tool: “sight and sound”. Chapter 2 – The eleven men on the team: “position and goal”. Chapter 3 – The viewer. “he begs to differ”. Chapter 4 – Start with the idea: “back to basic advertising”. Chapter 5 – Analysis and aims: “define your problem”. Chapter 6 – Live or film: “points of decision”. Chapter 7 – The five production techniques: “Cost and comparisons”. Chapter 8 – Cartoon: “The universal language”. Chapter 9 – Live action: “dialogue vs. narrative”. Chapter 10 – Stop motion: “mechanical ingenuity”. Chapter 11 – Puppets: “some are dolls”. Chapter 12 – Photo animation: “the budget saver”. Chapter 13 – Working to a budget: “blending techniques”. Chapter 14 – The sound track: “the singing jingle”. Chapter15 – Station break: “the twenty and the ten”. Chapter 16 – The writer: “man with four heads”. Chapter 17 – The final script: “17 points of evaluation”. Chapter 18 – Random observations: “fact and theory”. Photos and credits. About the author.
606			_aTELEVISÃO _9227106
700			_aMcMAHAN _bHarry Wayne _9356119
955			_xOferta