| 000 | 01231nam a2200241 4500 | ||
|---|---|---|---|
| 001 | 388331 | ||
| 090 | _a388331 | ||
| 100 | _a20091008d1958 y0pory50 ba | ||
| 101 | _aeng | ||
| 200 |
_aAdvertising and publicity _eteach yourself _fPeter Chandor |
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| 205 | _aNew revised ed. | ||
| 210 |
_aLondon _cThe English Universities Press _d1958 |
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| 215 |
_a190 p. _cil. _d18 cm |
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| 225 | _aThe Teach Yourself Books | ||
| 330 | _aPart I: General introduction. Press advertising. Poster advertising. Direct mail. Editorial publicity. Radio advertising. Television advertising. Film advertising. Display and promotion. The spoken word. A modern advertising agency. Part II: Specimen successful campaigns. Commercial department campaign. Publicizing a seaside resort. A propaganda campaign. A Successful appeal campaign. Store advertising and publicity. Entertainment publicity and advertising. A retail-store campaign. And now - teach yourself! | ||
| 606 |
_aPUBLICIDADE _9227137 |
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| 606 |
_aMEIOS DE COMUNICAÇÃO DE MASSAS _91412 |
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| 700 |
_aCHANDOR _bPeter _9119687 |
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| 955 | _xOferta | ||