| 000 | 00675nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 387143 | ||
| 090 | _a387143 | ||
| 100 | _a20081006d1962 y0pory50 ba | ||
| 101 | _aeng | ||
| 200 |
_aAdvertising and the public _fRalph Harris, Arthur Seldon |
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| 210 |
_a[London] _cThe Institute of Economic Affairs _dcop. 1962 |
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| 215 |
_a304 p. _d22 cm |
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| 330 | _aI. Advertising in practice. II. The economics of advertising. III. Advertising and everyman. | ||
| 606 |
_aPUBLICIDADE _9227137 |
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| 700 |
_aHARRIS _bRalph _9355423 |
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| 701 |
_aSELDON _bArthur _9355424 |
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| 955 | _xOferta | ||