| 000 | 01997nam a2200313 4500 | ||
|---|---|---|---|
| 001 | 383379 | ||
| 010 | _a0201721651 | ||
| 090 | _a383379 | ||
| 100 | _a20051216d2001 y0pory50 ba | ||
| 101 | _aeng | ||
| 200 |
_aE-business 2.0 _eroadmap for success _fRavi Kalakota, Marcia Robinson |
||
| 210 |
_aBoston _cAddison-Wesley _d2001 |
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| 215 |
_axxiv, 520 p. _cil. _d24 cm |
||
| 225 | _aAddison-Wesley Information Technology Series | ||
| 330 | _aNew business models and the creation of wealth. Preface. Chapter 1: Moving from e-commerce to e-business. Chapter 2: Spotting e-business trends. Chapter 3: Digitizing the business: e-business patterns. Chapter 4: Thinking e-business design: more than technology. Chapter 5: Constructing the e-business architecture: enterprise apps. Chapter 6: Integrating processes to build relationships: customer relationship management. Chapter 7: Transforming customer contact into revenue: selling-chain management. Chapter 8: Building the e-business backbone: enterprise resource planning. Chapter 9: Implementing supply chain management and e-fulfilment. Chapter 10: Demystifying e-procurement: buy-side, sell-side, net markets, and trading exchanges. Chapter 11: Business intelligence: the next generation of knowledge management. Chapter 12: Developing the e-business design: strategy formulation. Chapter 13: Translating e-business strategy into action: e-blueprint formulation. Chapter 14: Mobilizing the organization: tactical execution. | ||
| 606 |
_aCOMÉRCIO ELECTRÓNICO _9241608 |
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| 606 |
_aINFORMÁTICA _9232430 |
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| 606 |
_aGESTÃO DE EMPRESAS _91097 |
||
| 700 |
_aKALAKOTA _bRavi _9354083 |
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| 701 |
_aROBINSON _bMarcia _9354084 |
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| 955 | _xOferta | ||