| 000 | 01378nam a2200277 4500 | ||
|---|---|---|---|
| 001 | 31790 | ||
| 010 | _a0873376080 | ||
| 090 | _a31790 | ||
| 100 | _a20121102d2001 y0pory50 ba | ||
| 101 | _aeng | ||
| 200 |
_aMarketing without advertising _fMichael Phillips, Sally Rasberry _gPeri Pakroo (edit.) |
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| 205 | _a3ªed | ||
| 210 |
_aBerkley,CA _cNolo _d2001 |
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| 215 |
_apag. var. _d |
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| 300 | _aIncludes appendix and index. | Fundo documental do GRAL | ||
| 330 | _a1- Advertising: the last choise in marketing. 2- Personal recommendations: the first choise in marketing. 3- The physical appearance of your business. 4- Pricing. 5- The treatment of people around you. 6- Openness: the basis of trust. 7- Deciding how to educate potencial customers. 8- How to let customers know your business is exellent. 9- Helping customers find you. 10- Customer recourse. 11- Marketing on the Internet. 12- Desining and implementing your marketing plan. 13- The last step: creating a calendar of events. | ||
| 606 |
_aMARKETING _93371 |
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| 606 |
_aPUBLICIDADE _9202 |
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| 606 |
_aDIREITO DO CONSUMIDOR _922920 |
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| 606 |
_aNEGÓCIOS _922410 |
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| 700 |
_aPHILLIPS _bMichael _924334 |
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| 852 | _jDIR.CON_PHI | ||