000 01394nam a2200193 4500
001 31702
010 _a155681769X
090 _a31702
100 _a20120926d2002 y0pory50 ba
101 _aeng
200 _aCardinal rules of advocacy
_eunderstanding and mastering fundamental principles of persuasion
_fDouglas S. Lavine
210 _aIndiana
_cNITA
_d2002
215 _aXXII,265p.
_d23cm
300 _aIncludes references bibliographics, notes and index. | Fundo documental do GRAL
330 _aIntroduction. Chapter One : The necessity of porperly identifying your audience and tailoring your arguments to its needs. Chapter Two : The need to establish and enhance one's integrity and credibility. Chapter Three : The necessity to think creatively and rigorously in advance of trial. Chapter Four : The importance of total prepartion. Chapter Five : The need to frame the issues compellingly in favor of your client. Chapter Six : the importance of answering questions directly and persuasively and posing questions effectively in argument. Chapter Seven : The need to focus the audience's attention on key themes. Chapter Eigth : The importance of using language precisely and persuasively. Chapter Nine : The need to behave professionally, civilly, and observe proper etiquette in court.
606 _aADVOGADO
_91001
700 _aLAVINE
_bDouglas S.
_9121669
852 _jADM.JUS_LAV