01722nam a2200205 4500 388823 388823 20091207d1957 y0pory50 ba eng The television commercial how to create and produce effective TV advertising Harry Wayne McMahan New York Hastings House cop. 1957 223 p. il. 25 cm Communication Arts Books Chapter 1 – Television as a selling tool: “sight and sound”. Chapter 2 – The eleven men on the team: “position and goal”. Chapter 3 – The viewer. “he begs to differ”. Chapter 4 – Start with the idea: “back to basic advertising”. Chapter 5 – Analysis and aims: “define your problem”. Chapter 6 – Live or film: “points of decision”. Chapter 7 – The five production techniques: “Cost and comparisons”. Chapter 8 – Cartoon: “The universal language”. Chapter 9 – Live action: “dialogue vs. narrative”. Chapter 10 – Stop motion: “mechanical ingenuity”. Chapter 11 – Puppets: “some are dolls”. Chapter 12 – Photo animation: “the budget saver”. Chapter 13 – Working to a budget: “blending techniques”. Chapter 14 – The sound track: “the singing jingle”. Chapter15 – Station break: “the twenty and the ten”. Chapter 16 – The writer: “man with four heads”. Chapter 17 – The final script: “17 points of evaluation”. Chapter 18 – Random observations: “fact and theory”. Photos and credits. About the author. TELEVISÃO 227106 McMAHAN Harry Wayne 356119 Oferta 0 PJ_15_000000000000000_C_4 2022-06-06 PJVAR4107 420015 PJ PJ PJ1VAR4107 PJ15.C.4 2022-06-06 0 MO Oferta