01231nam a2200241 4500 388331 388331 20091008d1958 y0pory50 ba eng Advertising and publicity teach yourself Peter Chandor New revised ed. London The English Universities Press 1958 190 p. il. 18 cm The Teach Yourself Books Part I: General introduction. Press advertising. Poster advertising. Direct mail. Editorial publicity. Radio advertising. Television advertising. Film advertising. Display and promotion. The spoken word. A modern advertising agency. Part II: Specimen successful campaigns. Commercial department campaign. Publicizing a seaside resort. A propaganda campaign. A Successful appeal campaign. Store advertising and publicity. Entertainment publicity and advertising. A retail-store campaign. And now - teach yourself! PUBLICIDADE 227137 MEIOS DE COMUNICAÇÃO DE MASSAS 1412 CHANDOR Peter 119687 Oferta 0 PJ_12_000000000000000_F_67 2022-06-06 PJVAR3396 419462 PJ PJ PJ1VAR3396 PJ12.F.67 2022-06-06 0 MO Oferta