00489nam a2200145   4500001000700000100004100007101000800048200006000056210005900116215001800175330009700193606001600290700001800306701001900324387143  a20081006d1962       y0pory50      ba  aeng  aAdvertising and the publicfRalph Harris, Arthur Seldon  a[London]cThe Institute of Economic Affairsdcop. 1962  a304 p.d22 cm  aI. Advertising in practice. II. The economics of advertising. III. Advertising and everyman.  aPUBLICIDADE  aHARRISbRalph  aSELDONbArthur