01378nam a2200277 4500 31790 0873376080 31790 20121102d2001 y0pory50 ba eng Marketing without advertising Michael Phillips, Sally Rasberry Peri Pakroo (edit.) 3ªed Berkley,CA Nolo 2001 pag. var. Includes appendix and index. | Fundo documental do GRAL 1- Advertising: the last choise in marketing. 2- Personal recommendations: the first choise in marketing. 3- The physical appearance of your business. 4- Pricing. 5- The treatment of people around you. 6- Openness: the basis of trust. 7- Deciding how to educate potencial customers. 8- How to let customers know your business is exellent. 9- Helping customers find you. 10- Customer recourse. 11- Marketing on the Internet. 12- Desining and implementing your marketing plan. 13- The last step: creating a calendar of events. MARKETING 3371 PUBLICIDADE 202 DIREITO DO CONSUMIDOR 22920 NEGÓCIOS 22410 PHILLIPS Michael 24334 DIR.CON_PHI 0 DIR__CON_PHI 2021-12-17 88GRAL 35761 DGPJ DGPJ DGPJ88GRAL399182 DIR.CON_PHI 2021-12-17 0 MO