01130nam a2200217   450000100060000001000150000610000410002110100080006220000900007020500100016021000280017021500160019830000600021433005290027460600140080360600160081760600260083360600150085970000220087485200160089631790  a0873376080  a20121102d2001       y0pory50      ba  aeng  aMarketing without advertisingfMichael Phillips, Sally RasberrygPeri Pakroo (edit.)   a3ªed  aBerkley,CAcNolod2001   apag. var.d  aIncludes appendix and index. | Fundo documental do GRAL  a1- Advertising: the last choise in marketing. 2- Personal recommendations: the first choise in marketing. 3- The physical appearance of your business. 4- Pricing. 5- The treatment of people around you. 6- Openness: the basis of trust. 7- Deciding how to educate potencial customers. 8- How to let customers know your business is exellent. 9- Helping customers find you. 10- Customer recourse. 11- Marketing on the Internet. 12- Desining and implementing your marketing plan. 13- The last step: creating a calendar of events.  aMARKETING  aPUBLICIDADE  aDIREITO DO CONSUMIDOR  aNEGÓCIOS  aPHILLIPSbMichael  jDIR.CON_PHI