01340nam a2200169   450000100060000001000150000610000410002110100080006220001160007021000240018621500210021030000840023133008030031560600130111870000230113185200160115431702  a155681769X  a20120926d2002       y0pory50      ba  aeng  aCardinal rules of advocacyeunderstanding and mastering fundamental principles of persuasionfDouglas S. Lavine  aIndianacNITAd2002  aXXII,265p.d23cm  aIncludes references bibliographics, notes and index. | Fundo documental do GRAL  aIntroduction. Chapter One : The necessity of porperly identifying your audience and tailoring your arguments to its needs. Chapter Two : The need to establish and enhance one's integrity and credibility. Chapter Three : The necessity to think creatively and rigorously in advance of trial. Chapter Four : The importance  of total prepartion. Chapter Five : The need to frame the issues compellingly in favor of your client. Chapter Six : the importance of answering questions directly and persuasively and posing questions effectively in argument. Chapter Seven : The need to focus the audience's attention on key themes. Chapter Eigth : The importance of using language precisely and persuasively. Chapter Nine : The need to behave professionally, civilly, and observe proper etiquette in court.    aADVOGADO  aLAVINEbDouglas S.  jADM.JUS_LAV