Advertising and publicity : teach yourself / Peter Chandor
Idioma: Inglês.Edição: New revised ed.Publicação: London : The English Universities Press, 1958Descrição física: 190 p. : il.; 18 cmColeção: The Teach Yourself BooksAssunto: 227137 | 1412Resumo: Part I: General introduction. Press advertising. Poster advertising. Direct mail. Editorial publicity. Radio advertising. Television advertising. Film advertising. Display and promotion. The spoken word. A modern advertising agency. Part II: Specimen successful campaigns. Commercial department campaign. Publicizing a seaside resort. A propaganda campaign. A Successful appeal campaign. Store advertising and publicity. Entertainment publicity and advertising. A retail-store campaign. And now - teach yourself!| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Monografias | Biblioteca da Polícia Judiciária | PJ12.F.67 (Browse shelf) | PJVAR3396 | Available | PJ1VAR3396 |
Part I: General introduction. Press advertising. Poster advertising. Direct mail. Editorial publicity. Radio advertising. Television advertising. Film advertising. Display and promotion. The spoken word. A modern advertising agency. Part II: Specimen successful campaigns. Commercial department campaign. Publicizing a seaside resort. A propaganda campaign. A Successful appeal campaign. Store advertising and publicity. Entertainment publicity and advertising. A retail-store campaign. And now - teach yourself!
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