Marketing without advertising / Michael Phillips, Sally Rasberry ; Peri Pakroo (edit.)
Idioma: Inglês.Edição: 3ªedPublicação: Berkley,CA : Nolo, 2001 Descrição física: pag. var.; ISBN: 0873376080Assunto: 3371 | 202 | 22920 | 22410Localização e Cota : DIR.CON_PHI Resumo: 1- Advertising: the last choise in marketing. 2- Personal recommendations: the first choise in marketing. 3- The physical appearance of your business. 4- Pricing. 5- The treatment of people around you. 6- Openness: the basis of trust. 7- Deciding how to educate potencial customers. 8- How to let customers know your business is exellent. 9- Helping customers find you. 10- Customer recourse. 11- Marketing on the Internet. 12- Desining and implementing your marketing plan. 13- The last step: creating a calendar of events.| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Monografias | Biblioteca da Direção-Geral da Política de Justiça | DIR.CON_PHI (Browse shelf) | 88GRAL | Available | DGPJ88GRAL399182 |
Includes appendix and index. | Fundo documental do GRAL
1- Advertising: the last choise in marketing. 2- Personal recommendations: the first choise in marketing. 3- The physical appearance of your business. 4- Pricing. 5- The treatment of people around you. 6- Openness: the basis of trust. 7- Deciding how to educate potencial customers. 8- How to let customers know your business is exellent. 9- Helping customers find you. 10- Customer recourse. 11- Marketing on the Internet. 12- Desining and implementing your marketing plan. 13- The last step: creating a calendar of events.
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